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Uphill Battle When Google Lets Others Use Your Trademark
Back in 2007, we decided to trademark our name, Personal SEO. Not necessarily for any major reason, just for the sake of having a trademarked name. Unfortunately, personalseo.net is owned by someone else and he refuses to give it up and we just don't have the time to try and tackle legal action. (We do own PersonalSEO.com) But recently we've noticed that our PPC campaign has not been showing our ads at all. After several phone calls, we sort of got to the bottom of it. It seems there are dozens of other companies using the key phrase "personal SEO" in their AdWords account. We wondered if they could do this so we called. Google said yes, they just can't use it in their ad, but they can use it as a key phrase to show up for. Even worse was when we asked why we are not showing up at all. Even at least once a day our site should be present but it isn't. After digging deeper we were told that the others were paying much more for that phrase and we'd have to be spending at least $10 click to even show up. WOW. $10 a click?? For our own ... more
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