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PRESENTATION OF YOU - Your Blog Signature (Part 2)
In this series of posts, we're examining how you can raise the bar on the section of your blog post called the blog signature. This is your mini-bio that immediately follows every blog post that answers the question "who was it that just wrote this post?" Hopefully by an amazing post content, you just wowed them with your expertise. Now it is time to help funnel them into the next thing in your digital world by giving them a few choices to click on next, or even better yet, how they can call or email you to work with you!
Having someone call or email you... well, that takes some time and requires that you build your reputation score with them first. A well-formed signature will help you retain them in your court to aid in that process. The layout of a blog signature should be clean, simple, and give clear choices for possible next actions. We are visual beings and we enjoy seeing images. It attracts and focuses our eyes. A signature that is a wall of words with the 57 accreditations that you have is ultimately just eyeball no mans land.
So in this post, were going to concentrate on that visual aspect of ... more
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