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Monday Musings: Details Will Make or Break You!

Pictured above is the ceiling detail of a mixed use building is the downtown area in Santa Barbara.  In our opinion, this is just one of the reasons all the condos in the building sold out in record time.
In the successful organization, no detail is too small to escape close attention
Lou Holtz
We are firm believers in the importance of details, when it comes to presenting oneself in a selling situation.  Those little details will make or break you every time.  In selling or listing luxury real estate or any other type of real estate, you are being trusted to represent either the property or the buyer.  In order to that you are also representing yourself.  You cannot afford to be lackadaisical when it comes to details, if you want the job.  
 
At present we are working with a large company that is about to launch a new large luxury enterprise.  We are charged with the branding, the presentation,  the website development and choosing the right people for the job.
 
Ron has interviewed several web developers. We were down to two finalists.  Ron reviewed both websites.  The first website had a welcoming video with no sound.  Assuming that it may have a glitch on our side, he ... more

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