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The Right People Telling your Story
Making your case “Conventional wisdom:
Find a large group of people.
Explain why you’re better.
Prove that you are the right answer.
Done.
How it actually works:
Earn attention from precisely the right people.
Gain trust.
Tell a story.
Create tension.
Relieve the tension by gaining commitment.
Deliver work that’s remarkable.
They spread the word.”
YES! Seth Godin NAILED it!
Early this week, I finally succumbed to the reality that would not likely EVER “get” quickbooks.
Truth is . . . I don’t speak it’s language. It’s so “robust”, I’m overwhelmed and frustrated with my inability to use it effectively.
Why was I using it?
Because conventional wisdom is that “EVERYONE” uses Quickbooks . . . that is . . . if they want to be a cool business owner.
I queried the awesome IBN (Independent Broker Network FB Group) for an alternative and quickly received 5 alternative platforms.
I checked each one out, and https://www.waveapps.com/ spoke to me as being right for me.
I signed up and Connected a few accounts and found it to be awesomely “appropriate” for my business.
They sent me this email today:
This IS how “it” really works!
Do you know who your right people are?
How are you ... more

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