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What I've done over the last 18 months that has worked -- and not... business wise!
Since the last recession, I was flummoxed by lack of web traffic.  I thought it was simply the downturn but I hadn't even heard of Google Analytics and lo and behold, my web was flagged for nasty backlinks.  
I wrote a letter to Google disavowing the backlinks.  THAT DIDN'T WORK I revamped my old web and 'poured' it into a more 21st-century format with social media links, better sizable formatting for iPads and smartphones.  THAT HELPED For the past 15 years, being found on the internet was crucial to my survival.  Most of my work was out of town, out of state in fact.  Getting slammed by Google and not realizing it meant I have lost about 8 years of visibility and goodwill... online.  I do not have club memberships in local organizations, I do not mix socially for business, etc.  I am in an ivory tower...
Still, experiencing low clicks or hardly any at all, I panicked.  I took all content off my old web and put it under a new URL.  Then I used the old url with new content on a more slick web format.  DISASTER  DISASTER  DISASTER.  Nearly all my healthy inbound links developed over 15 years went to ... more

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