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YouTube Thursdays - It's a "Brand" New Year
YouTube Thursdays  - It’s a Brand New Year
 
 
 
We’ve been researching video marketing trends for Realtors in 2020. Several articles suggest video marketing is a big waste of time for real estate. Generally speaking, the way most agents utilize video, we agree. 
 
The videos that do work are not about us. Perhaps, not even about real estate. They are evergreen videos that brand us as the local expert. They are also videos that showcase us as interesting human beings with similar interests to our target demographics. 
 
Community Videos First
 
The basic idea is to promote your community first - not you. People choose a hometown before they choose a home. Naturally, your personal values are going to be reflected in the videos you choose to produce.  For example, if you’re an outdoor lover, videos about parks, trails, and nearby hiking will be a natural fit. And, these videos are likely going to resonate with like-minded viewers. 
 
The Proof is in the Pudding
 
My son and daughter-in-law, who currently live in the Bay area, were recently online searching for more information about the lifestyle in Camas, Washington. They were watching a video about our charming downtown and realized it was produced by, yours truly (Debb). Apparently, my son said, “That’s ... more

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