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Brand Positioning: Becoming A Game Changer with What You Stand For!
Simply stated, brand positioning is the space that a given brand occupies in the mind of its customers or clients. What does your personal or company brand stand for? Where do you stand in the minds of their target market in relationship to your competition?
This is your brand position. In the commoditized world of real estate marketing, your ability to clearly define and effectively communicate your brand position is the most powerful way accelerate the pace at which you grow your business and you become the game changer.
In the fiercely competitive beer market, this recent campaign by Miller Beer was in our opinion brilliant. Created by DDB Chicago positions the age old slogan of Miller Beer "It's Miller Time!" as the original social media, is positioned as the antidote to collective social media.
The company’s research found that people will spend five and a half years of their lives on social media, and 50% of 21-to-27 year olds only meet up with their close friends a few times a month.
Take time to view the following 3 videos (total time 2 minutes and 2 seconds) Each makes a clear statement as to the difference between a few thousand followers vs a few friends called "Followers".
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