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Arrogant Bastard. . .Really?
I must admit, until I encountered Ron and Alexandra Seigel here on ActiveRain, I hadn't paid as much attention to branding as I should have been!  But, I've moved away a tad from that ignorance, and am currently a little more alert to any interesting branding which comes my way.
Yesterday, was a busy day with some challenge dealing with certain appointments I was trying to obtain.  I had a nice lunch earlier in the day, but by day's end, I was exhausted and not really hungry.  On the kitchen counter I found a small bag of Angie's "Boom Chica Pop" Sweet and Salty popcorn, from the Dollar Tree. I peered into my refrigerator, and set my gaze on a  22 oz. bottle of Arrogant Bastard Ale resting on the top shelf.  It seemed a pleasant pairing to me.
After a few sips, of this previously untried brew, I thought it pleasant enough, but noticed a slightly bitter flavor, which I haven't experienced with my favorite ale, Anderson Valley Bourbon Barrel Stout.  Still, I was interested in the “Arrogant Bastard” branding which contained the bi-line, "You aren't worthy."
Curiosity had me doing a little exploration on the internet to learn more about this product. Here's a little snippet ... more

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