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UWM plays the big game!
United Wholesale Mortgage (UWM) has made it to the Super Bowl! And they’re bringing their A-team with them: Mortgage Brokers! Their new Super Bowl ad focuses on challenging Quicken Loans and their “Rocket Mortgage” business model. 
Quicken received a lot of negative feedback four years ago, after the release of their Super Bowl ads with the tag: “Push Button, Receive Mortgage”. Potential clients were confused, they didn’t receive any guidance and the whole process seemed fishy.
Years later, Quicken took a different approach, hiring actors to make them appear more human and in contact with people’s doubt. The company has spent millions of dollars on these 30 second campaigns, giving them a big boost against the competition.
Along comes UWM with a new vision: Helping borrowers reach a real local mortgage broker. The ad mocks the whole “rocket” concept, letting people know that rockets are for children, and showing the viewers that brokers make the whole mortgage process easier.
Sure, getting a mortgage with a click sounds easy enough for some people. But the truth is that getting help with all the loose ends is a nightmare, the automated process makes getting a good rate difficult, random, and it's never guaranteed. Plus, having a local ... more

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