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Branding Moment: Senryaku 戦 略 a.k.a. Brand Strategy
This is a great read..... 
As we were waiting in line for Arigato, our favorite Japanese restaurant, to open their doors, the gentleman in front of us asked if waiting in line for the doors to open a common sight for this restaurant.  He told us this is common in Japan at famous sushi places.   Three minutes after we were seated at the bar, he and his companion sat next to us.  
 
Conversation flowed, and when he heard what we do, he asked if we knew how the word "strategy" as drawn in Chinese characters meant 戦  略.  He explained: The first word drawing means "effort", The second means "without".  Strategy means working without effort.
 
Simply stated brand strategy is defining how you are planning to communicate with your market, now that you have defined your brand.  This means marketing your brand, so that you are known for what your specialty is whether it is in real estate or any other business.  Here is an example of a brand strategy we created for a home health care company to achieve their goal in building their brand.  
 
When we asked the co-owners, who is their ideal client, they kept talking about their patients, young and old who needed ... more

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