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How Do I Make The Phone Ring When Marketing To A Different Group?
Some one in this group asked about a magic letter to use. Here is another type of magic.
When the real estate market is a healthy one, we can narrow our focus to one phase of the real estate market. We call that our niche. However, in this extremely slim listing market, we need to broaden our horizons by creating more than one niche.
How does one expand to include another niche? If you have a niche of listing moderately priced homes and you now want to market to luxury home owners, how, when and where do you begin?
The first step is to create a database of names and addresses for the area(s) you select. The size of that database will depend on “the depth of your pockets.” The larger the database, the greater the chance of you receiving a phone call for a Free Market Analysis. I would start with ideally 1,000 names and addresses. Do as much as you can afford.
The mailing program should be executed every month for a 1 year period. It takes commitment; consistent visibility; and top quality marketing pieces, including a professional glamour shot and a more casual ... more
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