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What's In A Title?
I must admit that I have been learning as I try to become more adept at marketing.  I also do some other writing as well and am learning in that area also.  One thing that is very true, and I know always has been, is the "eye catcher", the thing that is going to attract attention.  In selling homes it is the "wow" factor in many cases, what you do to try to grab the potential customer's attention.  But regardless of the business if you are marketing or selling something you have to have some way to "grab" them so that you can present the meat of what you are trying to get across.
In this type of setting, and in many others, it is the title.  If it does not attract your attention as something that might have interest for you there a couple of hundred others just a flick away.  So if you are reading this the title of this blog at least piqued your curiosity enough for you to open it.  I wish I had the magic secret to the most interesting titles in the world. 
I send out a newsletter each week and it is interesting to me ... more

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