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Are You Taking Advantage Of "Coming Soon" Marketing?
Digital marketing has changed the way my company sells a home. In order to explain how significantly different we market a home for sale today, let me take a step back and establish what we did in the past.
 
Selling A Home Prior To The Internet Age
Prior to digital, there was a concept we referred to as "market time" and we actually measured how long (on average) it took homes to sell. Now if you think such a thing exists today, then you are not taking advantage of the full array of the digital benefits of an omnichannel marketing plan.
Market Time
Market time was measured in days, and from what I can remember from my interaction with Realtors around the US, we all saw homes in high-liquidity markets average something near 45 to 60 days. This meant that a homeowner could expect a contract on their home, on average, 45 to 60 days after it hit the market.
Why did it take so long? Because things moved slower. We had to take pictures and get the film developed. We needed to promote the home in the MLS (a printed publication that came out monthly), and we had to advertise in newspapers and magazines that ... more

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