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Covid-19 & Your Marketing Efforts - What Should You Be Doing?
This is a very brief overview of an interesting article I read recently, it covers why you should carry on your SEO work during this unsettling time.
I have tried to give it a real estate/distressed sellers perspective:
1 - SEO work can bring in money.
This isn't quite true of our sector but this is a time to build relationships ready for when normality returns.
2 - Search is measurable
This is true. Everyone is looking for everything using the internet! There is nowhere else to go & people have far more time on their hands.
3 - When there is scarcity, people search
People who are thinking about selling their houses will start searching now - they will also realize that there may be too many houses V's buyers when this is over & they need to get in early.
4 - People still need products & services
This is still true, as mentioned above, the search for who will buy their house will start now. You, as a business, can still be contacted safely by phone or email. You could even have a virtual walk-around their house using WhatApp video or something similar.
5 - Eventually, things will get back to normal
This is very true. The world seems to ... more
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