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Actions may speak louder than words, but…
When people haven’t met you or witnessed your actions, they WILL judge you by your words.
I know I harp about this a lot, and on March 31, I devoted my whole Thursday post to reminding agents to work on their websites.
This week I was reminded once again that words on a website do matter.
It’s primary season here in Idaho, so I’ve been trying to choose between two men who are running for County Commissioner. That meant visiting their websites.
The challenger had 4 or 5 paragraphs about how he’ll run the County. He mentioned honesty, integrity, and making wise decisions. He said everyone had to work together and cooperate to get things done.
Blah, blah, blah – nothing but empty platitudes. Not once did he say “My stance on X is …“
The incumbent noted some things he’d done or supported. Some were good, some were questionable.
But… his website clearly showed that one or more of these statements is true:
He wrote his website and is deficient in grammar and spelling. He wrote his website and knows better, but didn’t pay attention to detail and check his work. Someone else wrote his website and he didn’t bother to read it. There’s no ... more

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