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How to Market Real Estate Listings in the New Reality — Gen Z Is About to Take Over
The real estate market is about to enter a new reality, a reality where Gen Z is a prevalent real estate buyer. What does it mean for real estate agents and realtors? And most importantly, how can agents advertise listings in this new reality when gen z is about to take a real estate market over?
Before we jump into the new marketing strategies, let’s check out who is Gen Z and what makes this generation so special?
Gen Z aka iGen, or CentennialsGen z is a generation born between 1996-2010. It is the generation that came after millennials—one of the most prevalent generations in the real estate market nowadays. Gen Z is the first generation that was born in a world where technology was an integral part of our daily life. Gen Z doesn’t know life without the Internet, mobile applications thus the marketing and promoting approach should be different.
Here are some notable differences between Gen Z and Millennials:
They are more ethnically diverse. They’re tech-savvy, the first generation born in the world that is fully digital. They’re motivated to purchase the home of their dreams, and they are also willing to work with real estate agents. The difference is in the channels ... more

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