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Why Borrowers Get Spam After Their Credit Is Pulled
Why Borrowers Get Spam After Their Credit Is Pulled
 
A borrower needs a mortgage to purchase a home. They contact the mortgage broker or bank they want to work with, apply for a mortgage loan, have their credit pulled, and boom! they start getting spam calls out of the blue asking if they are buying a home. Why? Why are they getting calls from people they have never heard of? How did these folks get their information?
 
What I described above is a "trigger lead". When someone applies for a mortgage loan and their credit gets pulled their information is often sold to a competing lender who buys trigger leads. Some lenders pay the credit bureaus (Trans Union, Equifax, and Experian) to provide them with leads. They have sales people sitting there waiting to snag a lead and see if they can grab the borrower for their pipeline vs the broker or banker they intended to work with.
 
Trigger lead buyers have certain aspects of the credit report that they consider a positive attribute they are looking for; perhaps it is credit score, on time payments, etc.  When a known lender pulls credit then it triggers the lead. There is a lender willing to ... more

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