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Customer Curated Cosmetics
The future of cosmeticsA modern expectation of almost all industries is to listen to feedback, and make changes accordingly. This is especially true for the beauty industry which manufactures products for all kinds of skin types, hair types and expectations. In fact, the buyers hold a lot of power when it comes to fashions. It may often seem the other way around (with the pressure of advertising and celebrity endorsements), but without the products selling, then the whole cosmetic industry would cease to exist. Or to put it more realistically, the industry follows the purse more than you think.
So what are the expectations of the cosmetics industry leading to? What trends are emerging?
Green ChemistryMany people throughout the world have been exposed to what our culture of manufacturing has done to the earth, with air pollution affecting most cities worldwide and an island of trash forming in the middle of the Pacific Ocean. The response to this has been that both the consumer and the producer need to take more responsibility in making sure they are minimizing waste through using biodegradable, compostable or highly recyclable and reusable materials. This has sparked an intriguing response within the beauty industry and given birth to ... more

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