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Branding Moment: Does This Brand Resonate With You?

We spotted this delivery truck not long ago at the Santa Barbara harbor. The look was interesting and the message intriguing. “To the misfits, black sheep and skrewballs.”
The dictionary defines “screwball” as: “an eccentric, impulsively whimsical, or irrational person” which may explain the use of the letter “K” in its spelling.. Black sheep is defined as:: ”the outcast of the family because they choose to do other things than live up to their parents' standards”. Misfits “ refer to those who are unable to adjust to one's environment or circumstances or are considered to be awkwardly different from others.”
Does this brand resonate with you?
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