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The Power of a High Functioning Website
This is a digital age, where the minute a prospective buyer learns of your name, they rush to Google to plug your name in – and what comes up will ultimately determine their next steps. 92% of homebuyers use the Internet as part of their home search, and you only get one chance at a digital first impression. So if your website is representing you around the clock – are you making it count?
Here are essential items to consider for an agent website that converts on its clicks.The Bricks and Mortar of Credibility
Your website gives the digital opportunity to tell consumers why they should trust you in the form of a strong and clear value proposition. What makes you valuable to your audience? How are you different from your competition? “The core of your value proposition is made up of the ideas that make you clearly the best choice for people.”This also includes having testimonials readily available on your website to serve as a powerful business-building tool. These are some of the best credibility indicators in your real estate marketing arsenal – so have them displayed on your site to show what happy customers have to say about you.
Prospects are also looking at your top toolbar ... more

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