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Gratitude Is The Topic And It's Always A Two Way Street
 
 
 
Gratitude in the real estate business is a two way street, whether you’re a listing agent or a buyer’s agent. I was always a listing agent.
 
My marketing was directed to homeowners. When they responded, I was conditioned to the fact that my marketing method worked well. Gratefulness for selecting the right marketing method was the winning factor in that equation. I marketed; hit a home where my services were needed; and they called. It was target marketing done well!
 
If I had a dollar for every agent who expressed “gratitude” about the seller calling them, I’d have an additional commission check. The potential seller called because of marketing and eventually branding. Gratefulness is a two way street.
 
 
Do you realize how grateful every homeowner should be when you, the listing agent, accepts the listing? It’s your upfront money with no guarantees that the listing will sell and no guarantees that the listing will not be taken off the market, after your funds have been used.
 
 
Gratitude works both ways. All parties have something to be grateful for, but don’t short change yourself, listing agent.
 
 
Every listing agent should have a mindset that reflects their experience and dedication to the real estate business.  Their clients should ... more

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