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What's Your Shtick? You got one, right?
"Oh, so you are a mortgage guy huh? What's your Shtick? What gimmick do you run?"
This was the question laid before me by someone calling themselves a sales professional. I asked, "what do you mean...Shtick?"
"You know... what's your game? How are you different from the rest. I see all those websites out there offering free quotes, no 'hidden' fees (wink wink) and claiming to revolutionize the mortgage world. Where do you fit in? What's your Shtick?"
Wow! Is that what we have become? Is the mortgage world this messed up? Have we relugated ourselves to such insane and insulting levels? Maybe so...
I too see the gimmickry going on. I see the websites offering ways to revolutionize the world! All claiming that for years lenders have been stealing from borrowers and now they will turn the tables. I hear the ads on the radio, "We'll use the lender's own money to get you a better rate!"
Its all a game it seems!
I remember when I was younger and wanted to buy my first home. The real estate agent I worked with suggested we sit down and consult with a local mortgage professional for advice. Gave us his name ... more

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