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50 cents. Never spent. Nielsen television research. 1980's?

Look what was mailed to families way back then.
I saved this.  I should have spent the money.  50 cents was sent to me and many others, I assume, wanting us to keep up with our television viewing so that they could bring us more programs of our liking.  I saved the money but not the diary.  Drat.
I have a pet peeve now.....if I get a plea for money with a paid-for stamp (and a stamp now costs somewhere around 50 cents) for me to return my contribution I definitely do not give.  My thinking is that if they can throw money away like that, they don't need my donation.  
I wrote on the back of this, "Approximate 1980's."  The blasted quarters are turned so that I can't see the dates and are glued down so I can't turn them.  I wonder if Nielsen is still doing this research and I wonder what these two quarters would have been worth way back then compared to now.
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