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Savvy Marketing: What Makes A Blog A Media?
Ron and Alexandra Seigel always have great advice for us and this post is a great example of that.

You have to be passionate about what you choose to blog about, (like the passion flower pictured above). Building an audience is what makes your blog a media.
 
There is fierce competition for attention out there. Your audience expects a certain brand, your brand of content, each and every time you publish a post.  
 
It is your passion about your subject that engages and uplifts your audience.   When you are truly passionate about your subject, YOU are an original because no one else possesses your particular viewpoint on your subject. 
 
That is why finding your own “voice” is the first step in becoming a blogger. You must first identify what you are most passionate about and eager to write about. 
 
Do not blog until you discover your passion!  Otherwise, you are just adding to the white noise that is comprised of boring blogs. And, you are repeating the same passionless market reports and self promoting posts.
 
It takes passion to consistently tap your resources for new material.  It takes passion to be persistent ... more

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