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How to Leverage Your Social Media as a Real Estate Agent
So you have your social media accounts set up and you try to post content on a somewhat regular basis. But are you really getting any benefit from your social media efforts? There are some specific ways your real estate business could be bolstered by social media, and they are simpler than you might think.
1. Post Content that Captures LeadsYes, you know you need to post on a regular basis, but what if those posts could also act as lead capture forms? Well, with IXACT Contact’s add-on service Social Stream, they can. Not only does Social Stream easily find and post amazing content for you, but it ensures that the reader isn’t taken to a different website to read the content. Instead, the article, video, picture, etc., is housed within a page that contains YOUR branding and a lead capture pop-up. This means that great content is doing double duty for you, establishing you as an expert in all things home and generating more leads for you – without you having to lift a finger after initial setup.
2. Integrate Your Contacts’ Social Media InformationSocial media doesn’t have to be exclusively about promoting yourself, it can also be a valuable tool in getting to know ... more

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