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Smart Data and Predictive Analytics: The Secret Behind Top-Performing Realtors
Smart data and predictive analytics is the bedrock of modern technology. Their relevance is felt in almost all spheres, including AI, health, human resource, metrology, etc. Another significant entrance in the long list is the real-estate industry.  
Realtors employ this technology to know who is likely to sell or buy a property. Could it be the secret behind top-performing firms and agents? Read on to find out that and more. 
 
What is Predictive Analytics? Predictive or advanced analytics is a technique that uses historical and real-time data to predict future events. For the realty industry, it provides info about the likelihood of a house being bought or sold. It also gives insight into who the likely buyers and sellers are. 
The technology proves its worth in the industry as it helps in lead generation and targeted advertising. More details on its benefits are available in the next block. Stay tuned. 
 
Why Use Predictive Analytics? The rewards are numerous. 
It makes buying and selling of properties much easier. It also ensures an effective and cheaper marketing process. Likewise, it gives brokers a smooth experience when listing leads. 
Other standout benefits are: 
 
Effort-Free Lead Generation Realtors get necessary insights into the prospects' preferences long before they consult an estate agency with advanced analytics ... more

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