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Deep and Thorough Indexing is Critical As Second-Tier Search Becomes Important
Recently, a client with an integrated Google CSE contacted me and said - "Hey, my search engine is busted; it won't bring up a post that's in one of my blogs!".
This client is using MyST Blogsite as well a few other blogging platforms and he also uses our newsest product MyST/VS, integrated custom search solution powered by Google. It turns out his custom search engine is fine; but what *isn't* fine is the content he was searching for is not in the Google index.
Many people believe that the simple exercise of creating a custom search engine (CSE) for a blog or collection of web sites automatically causes all content in the domains of the CSE to be included in search results. This is not the case at all; a Google custom search engine can only perform as well as the content that exists in the Google index itself.
As many of you know, I'm a big proponent of a large and dominant footprint in Google. I won't rehash my viewpoints on this matter except to point out that with the emerging importance of second-tier search, deep and thorough indexing of our content is even more important. If every bit ... more

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