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Most loan officers do not understand their value
In my previous article I referenced that a mortgage professional should strive to be more then a rate retriever.  If a loan officer takes this to heart, or in other words they begin understanding their real value, then a whole world opens up to their future business.  Here is why I believe that the modern day loan officer is the new gatekeeper of most future transactions in the real estate industry.
Myth #1: Real Estate Agents are the real gatekeepers of any real estate transaction!  
Fact: Loan officers close three to four times the volume as most real estate agents.  Loan officers that have any time in the mortgage industry have a goldmine they can access in terms of past clients.  If properly advised, these former clients can be turned on to investment real estate and other investments through the loan officers referral partners. Loan officers close allot more business during refi booms then real estate agents, and if properly advised these refi candidates can turn their untapped equity into even more dollars by investing in real estate and other financial products, which means the loan officer has allot of power in terms of offering choices to their clients in regards to ... more

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