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Building a Referral-Machine... A Softer Perspective
I read and enjoyed Chris Pollinger's last week's featured post on Building a Referral Machine. It was well-written and obviously quite well-received by the AR crowd. However, being the argumentative sort that I am, I'd like to, well, argue!
Actually, I'm not really arguing. Just offering some alternatives. In my years of coaching agents on their own referral-building efforts, I've found that many are uncomfortable with the idea of aggressively pursuing business and referrals from the people they know and the people they meet... so, for you... see how you feel about THESE referral-building philosophies...
Go out in the world with your antenna up... and your business cards in the car Whenever you leave the house, you have an opportunity to meet someone who could end up being your biggest fan. You NEVER know who that person will be, so smile at everyone, make eye contact, dress for success (doesn't mean you have to dress UP, just leave the sweats and hair curlers at home. You want to feel sexy and sassy when in public, even at Wal-Mart). But never accost a new friend with your business card unless they ask for it.
Never create or even imply any sense of ... more

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