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Are Real Estate Marketing Niches Too Restrictive?
I talk to a lot of agents about identifying a niche market to go after.  Those discussions end in different ways.  Some agents immediately see the value of a niche, others really feel that narrowing their marketing focus will be detrimental.
There are a couple things I try to communicate about defining a niche:
1.  Defining a niche doesn't mean that you eliminate all other prospects.  If you specialize in working with people who are relocating, that doesn't mean that you won't work with local buyers or sellers.  It just means that you don't market to the local folks.
2.  Most (perhaps all) successful businesses define a niche.  I always tell people that one strength I bring to the table is the ability to apply good marketing principles to the real estate industry.  At times, it makes me sound like a nut, but I keep after it anyway.
Think of any business that comes to your mind and ask yourself if they have a niche.  Let's take cleaning products, for instance.  Have you ever been unlucky enough to be watching television during the day - maybe during a bout of the flu?  Have you noticed that there are tons of commercials ... more

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