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Using your Buyers as a Farm to create leads and transactions!
Everyone wants to become a listing agent and that is their priority but I like to think Buyers are valuable to and can lead to listings.
What are the characteristics of your Buyer -- they want a __ bedroom, __ bathroom, __ square foot home in a particular neighborhood.  Take the physical characteristics to your data source.  Title Companies are great at this and get your farm -- it may only be fifty records or hundreds, regardless -- it is a very defined targeted farm.
Your job should be to put a letter together that says, "Hello my name is ___ and I have a buyer interested in your type of property.  Your __ bedroom, ___ bathroom, ___ square foot home that you purchased on ___ is something that my buyer might be interested in looking at.
Please contact me or I will be in contact with you over the next couple of days.
Then FOLLOW UP -- put other post cards out -- door knock -- do whatever it takes -- maybe, just maybe one of those properties in your farm will want to sell -- how about that, a double ended deal might be possible.
Plus, you are doing ... more

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