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Is there marketing 101 overkill? This lady seems to think so
A lot has been written about personal marketing and the list of suggestions are endless.  Postcards, anniversary gifts, post closing follow-up, drip systems, email systems, newsletters, and the list goes on and on. Is there validity to all these marketing tips or do we need to get back to basics?
In the mid nineties Realtor Magazine spent a year interviewing top producers and had those top producers talk about everything they did from technology (which was limited in the mid nineties), mailing programs, personal marketing, home marketing plans, etc.  Many of the interviews were 3-4 pages long.
I will never forget this Seattle, Washington Realtor that was interviewed one month.  I don't recall her name but I will never forget her story. She went on to say that her story was going to be short and sweet and would only take one page. 
She said that she had no business plan, monthly mailer, personal marketing plan or technology systems. She said she hated post cards with recipes or reminding her to change her clock when the time changed and vowed to never send a post card or newsletter out.
What this lady did do is go through 5,000+ business cards per year.   When she stood ... more

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