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Strategy: Why real estate web portals need you!
Two years ago, there was a lot of buzz about outside companies trying to develop real estate web portals.  Would they attempt to replace agents the way online travel portals had replaced travel agents or would they merely steal viewers from agent websites and then sell those viewers back to agents through sponsorships?  Two years later the same questions remain, but a lot has changed in the growing real estate web portal sector.
Online Listings Are Now A Commodity
Trulia was one of the first outside sites with online listings.  Last year Zillow joined the online listings derby.  Six months ago, Zillow announced that they had almost 1 million listings.  Two months ago, Overstock opened their new real estate marketplace with over 2.5 million listings.  Clearly online listings have become a commodity.  There are more than a dozen real estate web portals that now include listings.  Most of these sites reserve the right to edit and sublicense your listings to other sites, so no matter where you or your broker send the listing, it will probably end up on most of the sites anyway.  If the same listings are available everywhere, how will real estate web portals attract consumers?
Online Property ... more

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