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What is the "Right Price"?
I have heard numerous times over the last few months from Realtors wondering why their listing hasn’t sold. The usual comment is “it’s priced right”. Well is it really? My experience has been that any property will sell if the price is right. What is the “Right Price” in today’s market? Is it “Market Value” based on the last 6 months of sales? Is it based on homes that have sold in the last 30 days? Is it the “Appraised Value”?
The “Right Price” is the price that will sell your listing in 60 to 90 days. But what is this magical number and how do we arrive it? Well in my market (Poinciana, Fl) the right price is 5% to 10% below recent comparable sales. When Realtors are searching the MLS they may have 70-100 homes that meet their Buyer’s parameters. My Seller’s property, in order to sell, needs to be in the top 5 (preferably #1) properties on the list (by price) and it needs to have a competitive or better co-broke. If you can achieve this positioning you should have no problem getting the listing sold in a short period of time. Seller’s need to know this. It ... more

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