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How to Obtain More Listings - Part 1
Over the years of talking with agents, reading blogs, and just gathering tips from top producers, I have put together some basics of gathering listings.  I'll focus on attracting buyers in a future series.  I'm still gathering some data on that topic.
If you are a listing agent, you have learned the secret that top real estate agents have known for years.  Rather than focusing upon the selling side of the business, true top producers rely on listings for a majority of their real estate commissions.  It is possible to sell many more listings in a month than it is to show and sell multiple purchasers.  The balance between the two is very important; when worked properly your sellers will always translate into enough purchase business to keep the purchase side of your business strong.
The one complaint I hear from most top producing real estate agents is that they never find enough time to market.  There are so many good ideas to implement, but not enough of their most precious resources to explore every possibility.  That is why one key to marketing is focus.  Focus involves finding one or two good ideas and carrying through on these regularly.
Top Producers have ... more

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