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Are You Selling or Presenting?
I’m a salesman and have been since I hawked peanuts on the Ocean City boardwalk.  I’m addicted to “the pitch”.  I love writing them, watching them, and critiquing them.  Many people get upset when a “trainer” comes on to give an educational talk and finishes with an offer to buy books, tapes, coaching, et al.  Not me; I love it.  It gives me an opportunity to study someone else so I can better perfect my “pitch”.
The best pitch is the one that isn’t noticeable  It builds value and ends with a call to action that has the audience swamping you.  Rather than “asking for the order” it is so compelling that the prospective customers beg to buy what you’re selling- I saw one of those yesterday.
Lender (and Unchained graduate) Scott Schang invaded San Diego yesterday and presented to the East County Board of Realtors about a niche loan product.  He gave starving REALTORs  a juicy cheeseburger.  Scott invited me to both attend and critique his presentation yesterday.  He kicked butt but I spotted a few things he might improve.
Read my critique of Scott's presentation
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