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Personal Branding...does it really matter? (TEST INSIDE)
So...there seems to be a lot of discussion here on the Rain about Personal Branding. Is it necessary...or is it not? Is it too "all about me"...or can it really help grow your business?
Well...as the owner of a national real estate marketing firm...my answer is probably obvious.
But I don't want to push my opinions on you. I'd much rather you decide for yourself. So I created a very simple test. Oh, don't worry...it's an easy one...and I'm sure ALL of you will pass with (excuse the phrase) FLYING COLORS!
So here goes. Ready??

That was easy wasn't it? They're all examples of branding. And pretty good ones too, because ALL OF US probably got the answers right!!
If you're not using Personal Branding in your current real estate marketing...you might be making a huge mistake! Use your imagination for a moment. Imagine you're looking at a bulletin board that's filled with 30 business cards from local Realtors. Most are white...with a rectangular photo in the top left. But there's one or two which stand out from the rest. You know...the ones that get noticed first.
It looks something like this:

I know, I know. I've done this a million times before...and I already know your answers.
It's a little too ... more

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