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Target Marketing your Real Estate Business
What is Target Marketing? I like to refer to it as laser surgery. While many Realtors, before building their referral business, try Farming as a way to generate buyers and sellers, I have found that most will use geographic and neighborhood Farming as a first resort. The are lot's of Farming ideas out there to be utilized.
Did you know that public records (varies from county to county) offer some great ways of building prospects using the data in a different manner?  We all know you can search and Farm for empty nesters, move-up and move-down buyers, renters and most likely to list properties. Non-owner versus Owner-Occupied etc.  What you may not know are all the ways public records can be searched to get you the most results, with the least amount of cost or time invested.  Target Marketing!
Some examples of Target Marketing might include:
Investors (multiple property owners)1031 Exchange Candidates (investors)The For Sale By OwnerThe City (planning commission or permits dept)REO Properties (Data Available)Relocation CompaniesActive Rain Real Estate InvestorsThe Local CPA or Tax AccountantTransfers By Deed Type (Affidavit, Interspousal, Quitclaim etc)Search by Land-Use Code (99 Different ones in my County)Nearby College Properties$1,000,000 Property FarmThe "Rich and Famous" Farm The "Moving Sale" or "Garage Sale" Farm (check ... more

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