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Desperate Times Requires Drastic Measures - A Survival Guide For Real Estate Professionals
"Desperate Times Requires Drastic Measures!"  I really think this phrase is unknown to many real estate agents these days.  If they want to survive, they need to learn it quickly, and implement some changes!  Most persons that I know in real estate have really gotten foolish lately.  They are so desperate for money to pay their own bills that they have thrown reason out the window.  Yes, it is a buyers market, but because you are behind on your office bill, credit cards or other expenses - you should not be acting less professional.  In hard times, many of the most seasoned agents have shied away from asking too many questions of potential buyers.  They are afraid to rock the boat qualifying someone.  That caller's main intent is to use you for free information, and not to commit to your services. 
Agents that are in a panic do not want to disturb the would be caller with any objections for fear that there are so many other agents out there that will give them what they need.  That thinking is flawed and riddled with dire consequences.  The result is that many agents dig a deeper hole for themselves, and get even more depressed ... more

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