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How To Implement Dynamic Keyword Insertion On Google AdWords
If you have tried to run a Pay Per Click campaign on Google Adwords, chances are you may have been faced with a phenomena of price per click hitting as high as $10 per click. Generally this effect to what Google calls “low quality score”. It has to do with your ad being relevant to the landing page- and I would suggest not to bid on a keyword that is not found on your landing page. But it also has to do with the click through rates. One of the way to attract more clicks to your ad is when your add includes the keyword you are bidding for. Now I know what you are asking. How can this be accomplished for a campaign with hundreds of keywords. And no you do not have to create a separate ad copy for every single keyword in your campaign. You simply can use dynamic keyword insertion when creating your add copy in your Google AdWords account.
The dynamic keyword insertion is accomplished by the following syntax {keyword: key word}. The end result of this method is that the keywords you are bid on are automatically included into the copy of your add. These ... more

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