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Statistical update
This is an article that I received from the company I'm certified through, Real Tour Vision about statistics marketing- thought it was very interesting.. especially comparing the web to TV...
"JUNE 14, 2006 Click! A big channel change in the world of media. According to a new research study, "A Day in the Life: An Ethnographic Study of Media Consumption," from the Online Publishers Association (OPA), conducted by Ball State University's Center for Media Design, when it comes to at-work media use, the Internet dominates television, the next closest medium, and is the only medium that ranks among the top two at both work and home. The study found that the Internet had 54.6% reach at work, compared to television's 21.1%, a sizable gap. While television still leads at home, the Internet led radio, newspapers and magazines. "The evidence of the web's rise to mass media status is now clear and incontrovertible," said Pam Horan, OPA president. "Industry data shows that the web takes up between 20 and 25% of consumers' overall media time, but attracts about 8% of advertising dollars. While advertisers have been steadily moving to the web in recent years, this research indicates the shift should be on a much ... more

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