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IKE Lessons - People will come if you provide value!
Well - my friends - I am going to end this series of posts with this lesson I learned from IKE.
All we need ever do to get people to wait in line for our services is to provide exceptional value.
(This photo was taken on 9/15, 2 full days after the storm had passed.  This line was at least an hour before they would reach the pumps at Sam's and to the right of the cars in the foreground.  The bad news is the line started in front of Ryans, in front of Wal-Mart, behind the Sam's store and this pic shows the far corner of the parking lot and the line headed to the pumps.)
When almost the entire Houston metroplex, covering more than 5 counties in the area, including Montgomery County which is more than one hour's drive from the coast, were without power - there was enormous value in having gasoline and a way to pump it out of the ground.
On Tuesday, September 16, more than 3 days after the storm had passed, this is how a large portion of the population spent the day.  If I did not have so many things I needed to do to ... more

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