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What are you -currently- selling...hype or your business?
I pose this question not as a hypothetical but as a real soul searching question.  You may be unaware of what your actions (or lack there of) are truly saying about your business. Remember, image, especially in the real estate market, is everything.  So with that in mind I pose the following for thought:
Just because the market is bad don't stop selling your brand.  Now, more than ever is when you need to be seen standing strong in what you know and what you sell.  Media can generate fear which can generate negative actions.  Don't allow bad press to interfere in your daily operations.  People are still buying and selling everyday, even in hard times.  They will look for those who are optimistic and will choose to spend their time, money and referrals with them.  Why?  Because people want to feel good.  If you tell them "times are tough" are you really sharing anything that they don't already know?  The challenge before you is to find out how to get past what we know and succeed anyway.
There's no denying we are in hard times and more than likely, you or someone you know has felt a direct impact from the down-turn ... more

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