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Are your listings helping or hurting your Google ranking?
This is a pretty technical post, but the information is very important to your SEO.
Syndicating listings to 3rd party websites should be part of your SEO (search engine optimization) strategy. It's a simple formula; you allow your listings to be published on other websites in exchange for a link back to your site. Link building, as the SEOs call it, is by far the most effective way to get good content to show up on Google's first page and listings are a broker's best option for link building. You may have heard it said that 'content is king' of SEO but links are queen. If two sites have similar content, the one with the most links typically wins.
The twist in this tail is that sending your listings to most 3rd party real estate listings sites is not helping your site's SEO and may well be hurting it. Many listings sites employ technologies to ensure that your site is invisible to Google. There are a lot of sneaky tricks to this but to keep it simple, there's one main thing that you should be checking your links for - and that is nofollow tags.
Checking links for nofollow tags.
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