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The Greatest Story Ever Told - Real Estate Branding.
10/9 brand dead Marc Davison of 1000WattConsulting has posted an article over at Inman News that's a must-read. Entitled 'The Greatest Story Ever Told', Davison provides great advice to Realtors on successful brand building using lessons taught by none other than The Grateful Dead. Yep, that's right. Using song titles for paragraph headings, Davison steps through a series of valuable lessons on Brand Dead meant to illustrate that every decision the band made was driven by an attention to the customer that is increasingly rare in this, or any other industry. Years ago, in another life, I worked for a Fortune 500 company and did a series of management presentations based on The Grateful Dead. Many of the bigwigs took a dim view of the series just as they did of the band. They viewed them as just another drug addles bunch of musicians who surely didn't have anything relevant to say to a group of 'successful' business leaders like themselves. That company is out of business today, less than 20 years later, because they ignored those very principles which the Dead so aptly employed, which contributed to the fact that The Dead was the perennial leader among touring bands in ... more

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