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How to sell a house in a buyer's market
I originally posted this article on our company website back in July 2007. 
This article has much of the same content, but I have updated a little bit to October 2008 market conditions (which are not a whole lot different than July 2007). The main thing to keep in mind when listing your property is that you need it to stand out from the vast ocean full of other similar competing properties for sale in your area. These are general suggestions for helping to sell your property:
     1. Price it right - below market value. We typically recommend 5-10% under the other active listings nearby. For condominiums, townhouses, properties in outlying areas, and properties in areas where you are competing directly with the builders, we typically recommend 10-15% under the other active listings nearby. You do have to look at the recently Sold properties too. While the active listings indicate what your competition is pricing their property at, the Solds indicate what buyers are actually willing to pay for a property.
Unfortunately, price is the main thing. Once the property's price goes over the median value for your area, the percentage of buyers that want or can even afford your house goes way down. ... more

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