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Yes, a Sphere of Influence Approach IS enough in today's market, if you...
As promised, here's the follow up to my blog yesterday entitled "Is SOI Enough in Today's Market?"
Yes and No.
No, traditional "SOI" where you  simply let all your friends know you sell real estate and then send them off into the world to be your marketing department is definitely not enough. Why? Because the volume of buyers and sellers is drastically reduced from days past when everyone and their uncle knew someone buying or selling. Now, it's not unrealistic that the people you know truly DON'T anyone who needs your services today or tomorrow!
But yes, if you redefine what it means to "SOI."
If you expand the term "SOI" to include every warm body you come into contact with during your day-to-day travels, then yes, most certainly, SOI will work beautifully for you, even in today's market.  Obviously, this means that you need to try to get your smiling face in front of as many warm bodies as you can, as often as you can. However, you can't just hit the streets (or the phones) with a smile on your face (although that helps A LOT) and hope that new clients will force themselves on you.
In order to ... more

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