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Unexpected (Active) Rain -- Why We Are Hired and Illogical Logic
I estimate that twenty percent, or more, of my inspection work comes from my firm's online presence. Sure, the bulk of my work still comes from referrals, mostly from past clients or real estate professionals, but I think I can make an argument that I have achieved some modicum of success with my efforts at online marketing. I want to share with you a few things I have learned while working in the rain.
I find that, as my marketing efforts evolve with the changing and highly competitive marketplace, I am amazed by things I discover about the general public. Some of it makes sense, some defies reason. There is one big discovery I made, almost two years ago, that becomes more important all the time.
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Active Rain serves many functions and, while it may not be all things to all people, it comes close to that lofty goal in my book. What can it do for you? Active Rain is a high visibility, and neatly organized, site that will host your blog posts.  Active Rain can dramatically enhance your online marketing efforts. Playing in the rain helps a person achieve his or her marketing goals by providing strong search engine optimization (SEO).
I ... more

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