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Referral Bias or Fair Dealing?
I was recently surprised at the spotlight a listing agent and seller placed on the referral of a closing to "me" by a selling agent.  On more than one occasion, one of the two parties referred to the selling agent as "my referring agent" or as "my close friend" and that reference was made during a conversation in referencing the referring agent where the conversation was focused on the possibility of a "lopsided outcome" to a dispute or disagreement on a contract enforcement issue.
 
Marketing 101 will tell you that the most important aspect of your business is to build a team of "experts" or those that you work best with in your specific industry.  This is the same philosophy associated with effective networking. It's about building long-lasting connections with other professionals.
 
After having been in the real estate industry for 18 plus years, I believe that I have established some long term relationships with other business professionals.  The key to effective growth and success in our industry is built on long term relationships that have developed over time.
In researching this topic, I came across an article by Ivan Misner1 written for entrepreneur.com. In this article, Mr. Misner ... more

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