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It's The Staging Stupid!!
So I have a long blog coming soon that will reveal to sellers EXACTLY the steps necessary to sell their house FSBO. Including how Flat fee MLS services work (ie only paying the buyer agent).
But I had to write about this first. 
A buddy of mine in Chicago wanted to sell his place. He, like almost every person in the United States NEEDS that last $5k, or $10k, so he wanted to "save" and sell it by owner. I, the oftentimes Anti-Realtor, told him NOT to take this approach (I guess I am more of an ANTI-SUCKY-ASS-AGENTS agent).
So I told him I'd find him a great Realtor (no I didn't take a cut). 
First I had him email me a couple agents that he knew of, and I did a stealth interview of the agent. There I was ,an agent from Virginia, and this Realtor was feeding me B.S. His marketing materials boasted that they put your house on 600 websites and they put your house in front of 700 million homes. I recently read in BusinessWeek that India now has 50 million internet users. Thank God they can all see my friends condo!  I hate marketing that is just short of ... more

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